MC Residential Communities: Meeting Customers' Needs
After implementation, MC Residential tour count increased to 8 to 12 additional tours per week at a single property
Overview
Self-touring Model Wasn’t Supported by Tech
When Kelly Johnson first started at MC Residential Communities four years ago, its properties were already using an early form of self-touring for all prospect visits. When prospective residents arrived at the leasing office for a scheduled visit, they were handed a key to the apartment they inquired about and sent out into the property to locate the apartment and tour on their own.

Additional Tours Per Week
8-12
On the Rise
Tours
and Sustainable
Safe
About MC Residential Communities
MC Residential Communities is a nationally recognized multifamily real estate investment company with a demonstrated history of success, of delivering superior and dependable returns. By successfully buying, managing, developing and reinvesting in attractive real estate. MC Residential Communities manages primarily in the Southwest with over 9,000 apartment homes creating value for our investors.
