MC Residential Communities: Meeting Customers' Needs

After implementation, MC Residential tour count increased to 8 to 12 additional tours per week at a single property

Overview

Self-touring Model Wasn’t Supported by Tech

When Kelly Johnson first started at MC Residential Communities four years ago, its properties were already using an early form of self-touring for all prospect visits. When prospective residents arrived at the leasing office for a scheduled visit, they were handed a key to the apartment they inquired about and sent out into the property to locate the apartment and tour on their own.

Prospective resident using self-guided tours appProspective resident using self-guided tours app
  • Additional Tours Per Week

    8-12

  • On the Rise

    Tours

  • and Sustainable

    Safe

About MC Residential Communities

MC Residential Communities is a nationally recognized multifamily real estate investment company with a demonstrated history of success, of delivering superior and dependable returns. By successfully buying, managing, developing and reinvesting in attractive real estate. MC Residential Communities manages primarily in the Southwest with over 9,000 apartment homes creating value for our investors.

Multifamily community with mountains on the horizonMultifamily community with mountains on the horizon